I am a passive observer of Indonesian music industry and a great admirer of live music performances. However, I find it very hard to understand why large music concerts (jazz or rock or indie-pop or dangdut) in Indonesia are mostly sponsored by tobacco companies.
For example:
DJI SAM SOE SUPER PREMIUM GUITAR CONCERT
Among a dozen of other similar concerts, perhaps we should encourage other consumer products (non-tobacco) companies to be more active in sponsoring Indonesian music concerts just like the tobacco companies do, i.e. established companies such as the Nokias, the Sosros, the Kapal Apis, the Swallows, the Nikons and SONYs, et al.
By the way, if you could guess the demographics of the concert goers in Indonesia, particularly for indie-pop scene such as LA LIGHTS INDIE FEST, what would be your answers? (multiple choice)
Gender:
a. Mostly female
b. Mostly male
c. Equal male and female proportion
Age Group:
a. Mostly Under 17 years old? (High School students or younger)
b. Mostly Between 17-21 years old? (University/College students)
c. Mostly Between 21-25 years old? (Young Professionals or Graduate students)
d. Mostly Older than 25 years old? (Aspiring Professionals)
After you share with us your answers, do you still think it is appropriate for tobacco companies to be the major sponsors for music concerts, like: LA LIGHTS INDIE FEST?
Thank you for your insights.
